Pharma Marketing Asia

Featured Speakers :

  • Ragnar Gaseby Executive Director, Leader Global Multi-Channel Marketing Center of Excellence (CoE), MSD, Norway

    Manoj Saxena Country Division Head, Bayer Healthcare Pharmaceuticals, Vietnam

    Brijesh Kapil Vice President - Health & Wellness, Ranbaxy Laboratories Ltd, India

    Andy Prabowo Digital Marketing Manager, Merck Group, Indonesia

  • Allan Marx Ancheta Director, Business Devt & Strategy, Commercial Innovation & Alliance, Merck, Sharp & Dohme (MSD), Philippines

    Dr. Adidharma Sasanasurya Kalbe International Pte Ltd, Indonesia

    Xavier Olba Digital Business Strategy Manager, Sanofi Iberia, Spain

    Dr. Narendra Vutla Executive VP & Head, R&D-Wellness, Oral Health & Site Operations, GSK Consumer Healthcare, India

IBC’s 4th Annual Pharma Marketing is Asia’s one and only platform to provide up to date and in-depth evaluation on marketing strategies in prescription and consumer health products.

Regional key players will convene to exchange ideas and gain market knowledge on innovative approaches for greater market presence. Equip your sales & marketing team with essential information and plan your marketing strategies to achieve your business goals more effectively and efficiently.

What’s New for 2014?

  • Update on regulations & implications of the ASEAN Economic Community (AEC) Integration in 2015
  • Pharmaceutical brand building & best practices
  • Premium pharmaceutical product marketing in developing countries
  • Formulating a winning pricing strategy under cost control
  • Tailoring pharmaceutical product & marketing mix with consideration on market matureness
  • Integrating social media and digital forms into pharmaceutical marketing functions
  • Latest technology to assist your planning in pharmaceutical marketing strategy

Key Themes for 2014

  • Update on pharma marketing regulations
  • Marketing strategies for prescription & non-prescription drugs
  • Best practices for brand building
  • Medical affairs and commercial collaboration
  • Social media & digital marketing
  • Promoting premium pharma product to new market
  • Sales and distribution channel for stronger brand awareness
  • Innovative package design and labeling

Network with key decision makers and executives from sales & marketing teams to gather the latest insights on pharmaceutical business & product marketing today!

About PharmaCon

The Pharmaceutical Congress Asia recognizes the importance of strong partnerships to drive innovation, development and winning products and services in Asia’s growing pharmaceutical industry. Packed with case studies from market leaders, four agendas will unite to create a hub of research, innovation, improved regulatory frameworks, best practice business, marketing and distribution models that will define Asia’s pharmaceutical future.

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